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EVENT MANAGEMENT

 

SPORTS LOBBYING

 
    • Event Communication
    • Public Speaking
    • Sociology of Mass media & Event
    • Intellectual property
    • Organisation of event-based projects
    • New Media
    • Marketing for the Entertainment Industry
    • Management for the Entertainment Industry
    • Public Relations
    • Major Sporting Events
    • Methods for setting up sports projects
    • Methods for seeking sports financing
 
    • Background and development of Sports Lobbying
    • Lobbying strategy and techniques
    • Communication and relations with institutions
    • Sports psychology
    • International commercial negotiation in sport
    • Ethic in Sports
    • National and EU-level lobbying
    • International sporting institutions


INTERNATIONAL MANAGEMENT OF LEISURE PARKS, CENTRES AND CLUBS


    • Management techniques for sport and leisure facilities
    • Small Business Management
    • Amusement Parks
    • Leisure Centers Management
    • Methods for seeking finance for setting up projects
    • Marketing techniques and development
    • New concepts in the leisure industry
    • Taking over a business
    • Environment management
    • Leisure behaviour
    • Healthcare professions
    • Thalassotherapy - Balneotherapy
    • Fitness - Beauty
    • Organisation of Golf tournaments
    • Management of Golf Clubs


COACHING IN SPORTS MANAGEMENT


    • Sport Coaching and Leadership
    • Human Resources Management
    • Communication skills
    • Psychology
    • Communication & Decision
    • Organizational Behaviour
    • Scheduling Leagues – Tournament - Championships
    • Violence in Sports
    • Conflict management
    • Recruit and train officials
    • Women's Sport


BRAND MANAGEMENT


    • Characteristics of the sports and leisure industry
    • Study of major brands
    • Licensing
    • Advertising and mass communication
    • International Sports Brands
    • Communication des marques
    • New concepts and trends in Sport and leisure
    • Relationnal marketing
    • Sponsorship and patronage
    • Consumer behaviour towards brands
    • Packaging – Design


COMMUNICATION AND PUBLIC RELATIONS


    • Oral Communication Techniques
    • Advertising - Media
    • Press Relations - Public Relations
    • Written Communication Techniques
    • Media Research
    • Cross Cultural Management
    • Relational Marketing
    • Human Resources
    • Networks & Telecommunications
    • Intercultural Communication
    • Business Communication
    • Mass Communication
    • City Promotion


COMMUNICATION – RADIO – TELEVISION

 

    • Sports broadcasting on TV
    • Radio entertainment techniques
    • Scheduling sports broadcasts
    • Producing Sports programmes
    • Television entertainment techniques
    • TV journalism in sport
    • Information techniques (sports press)
    • Animation sportive – Animation de manifestations sportives
    • International broadcasting in sports
    • Production of an audiovisual project
    • International press & media
    • The economic and socio-cultural challenges for international TV


COMMUNICATION AND MULTIMEDIAS


    • The Internet for sports journalists
    • Using web TV
    • Multimedia design and engineering
    • Techniques for filmed interviews
    • Commentating on sports pictures
    • Website design and creation
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